Effort is the strongest driver to customer loyalty

Reduce customer effort in service interactions to build customer loyalty in your service organisation.

Customer Effort Score is a customer service experience metric that accounts for the ease of handling customer interactions and resolution during a service request. 

Gartner research indicates effort is the best transactional loyalty metric for the customer service organisation, serving as an excellent leading and lagging indicator of customer intent to repurchase and increase spend, as well as actual word of mouth.

Watch how Interaction Automation can help you reduce customer effort by automating the moments that matter in real-time

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